The Bay Area Video Coalition, the San Francisco-based group that seeks to inspire social change by empowering media makers, just released a new resource, “Impact Playbook: Best Practices for Understanding the Impact of Media.” The free download contains best-practice ideas for developing engagement strategies as well as measuring and communicating the impact of media projects.
Current - For people in public media
Current (https://current.org/2013/04/impact-playbook-from-bavac-helps-track-media-engagement/)