NPR announces two executive hires for marketing, strategy

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NPR continues reorganization of its executive ranks with two senior hires announced today by President Gary Knell.

Emma Carrasco takes over Dec. 3 as NPR’s chief marketing officer Dec. 3, a new position. Carrasco has 30 years of experience in advertising, branding, digital, promotions, communications and media. She is currently executive vice president of Republica, a Miami creative agency specializing in multiplatform marketing, and has held positions at Fleishman-Hillard, Univision, McDonald’s and Nortel Networks. She serves on the board of directors of WPBT, the PBS member station in Miami. Carrasco will report directly to Knell, developing and leading implementation of a marketing strategy to expand the visibility of NPR and public radio.

Carrasco becomes part of Knell’s executive committee, which consists of Kinsey Wilson, chief content officer; Monique Hanson, chief development officer; Steve Moss, general manager and c.o.o. of NPM (National Public Media, which sells underwriting); Joyce Slocum, chief administrative officer; Margaret Low Smith, s.v.p. of news; Debbie Cowan, c.f.o.; Joyce MacDonald, chief of staff and v.p. of member audience partnership (formerly v.p. of member program services); and Dana Davis Rehm, s.v.p. of marketing and communications.


Loren Mayor is the incoming senior vice president of strategy. Since 2008, Mayor has been vice president of strategy and ventures at PBS, where she oversees long-term and annual strategic planning, media strategy, corporate partnerships, major revenue initiatives, and licensing and sponsorship programs. Prior to joining PBS, Mayor spent five years at CPB, rising to vice president of media strategies and technologies. Her previous experience includes consulting for McKinsey & Co., primarily with clients in nonprofit and media.

Mayor also will report directly to Knell and becomes part of the office of the president, consisting of MacDonald; Mike Riksen, v.p., policy and representation; and Keith Woods, v.p., diversity.

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