If it’s spring, it’s Great TV Auction time in Milwaukee

Here’s a behind-the-scenes look at the upcoming Channel 10 Great TV Auction, now in its 44th year of raising funds for Milwaukee Public Television. Local news site OnMilwaukee.com reports that the auction began in 1969 with a goal of $50,000; now, it raises more than $1 million annually, handling more than 20,000 items throughout its weeklong run. “During the auction, between the phone banks and everything, we have over 3,000 volunteers,” said Auction Director Sharon Fischer-Toerpe. “It takes a lot of volunteers. There are volunteers who plan their vacation around the auction just so they can be here.” This year’s auction runs April 27 through May 5.