Board unanimously agrees to merger between Milwaukee pubTV and Friends group

The Milwaukee Area Technical College Board of Directors voted Tuesday (Dec. 20) 7-0 to place the fundraising operations of the MPTV Friends group under the management of Milwaukee Public Television. The Journal Sentinel reports that the Friends group has raised $100 million over several decades to support public TV stations WMVS-TV (Channel 10) and WMVT-TV (Channel 36). Ellis Bromberg, general manager of Milwaukee Public Television, refers to the agreement as a “merger”; a former Friends board member and president, John Bernaden, calls it a “hostile takeover.” The agreement now proceeds to the Friends board.