WBGO launched the public phase of a $3 million capital campaign fundraising for a major signal improvement project. The jazz and NPR News station plans to put a new antenna on the spire atop 4 Times Square, one of the tallest structures in New York City, which is home of Condé Nast magazines and a huge NASDAQ display above street level. The upgrade will improve signal quality for listeners throughout metropolitan New York and New Jersey and expand the station’s potential audience by 1 million listeners.
Several funders, including the defunct Public Telecommunications Facilities Program, brought WBGO to the half-way mark in its capital campaign. The station now is appealing for listener contributions so that engineers can flip the switch on the new transmitter by year’s end.