AIR unveils Localore, its initiative backing new media experiments at stations

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Association of Independents in Radio launched the beta website for its new CPB-backed initiative, Localore. Inspired by Maker’s Quest 2.0, AIR’s 2009 project for indie-led cross-platform media experiments, Localore will pair radio and TV indies with pubcasting stations on projects that blend digital with broadcast media.

The site that launched today features the Station Runway, a series of digital video presentations by six “incubator” stations that hope to recruit producers to work with them. AIR and CPB will announce more grant details and identify as many as 20 participating stations on Sept. 22 during the Public Radio Program Directors conference in Baltimore.

Look for an extended Q&A with AIR Executive Director Sue Schardt in the Sept. 19 edition of Current.

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