Former NPR President Vivian Schiller will join NBC News in July as chief digital officer, overseeing digital strategy of both NBC News and MSNBC.
Her responsibilities include strategic oversight of NBC’s digital extensions on the web and in mobile, interaction with the joint venture that oversees the msnbc.com digital network, and directing new emerging properties such as EducationNation.com and theGrio.com. She reports to NBC News President Steve Capus, who said her journalistic background and digital expertise brings “a strong new pillar to the NBC News leadership team.”
Schiller, who served as NPR president two years, laid the groundwork for a national and local digital service strategy between NPR and its member stations. She resigned in March after her management team became mired in political controversies over a series of missteps, beginning with the mishandled firing of former news analyst Juan Williams.
NBC News is getting a true visionary, one that Public Media obviously didn’t recognize while she was here.