Grow the Audience updates reveal how much education matters

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The latest analyses from public radio’s Grow the Audience project examine the performance of public radio news stations, revealing two top predictors of these stations’ ability to attract sizable audience shares within their markets: the percentage of core listeners in their listenership and the educational level of the market. The new studies, co-authored by Station Resource Group and Walrus Research, also focus on the relationship between audience and listener support and the size of local news staffs.

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