Rob Bole, CPB’s veep of digital media strategy, says on the Media Future Now website that public broadcasting isn’t yet making sufficient use of digital media.
“To be frank, public media is not capitalized nor organized to take full advantage of emerging connective technologies,” he says. “We have a reliable, strong broadcast infrastructure that provides free, universal service to every American. However, we are not funded to the appropriate level to build the same strength in the digital media space.” He did praise last month’s unique coverage of Mideast revolution news by Andy Carvin, NPR’s senior social media strategist, across multiple platforms. “Andy is a rock star and a visionary of what digital media means in the news space,” he said.
Bole will be speaking at the D.C.-based group’s monthly meeting, on March 22.