Working group begins planning PBS national online giving initiative

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PBS is moving ahead with its national online giving campaign, a topic of much conversation within the system (Current, June 7, 2010). The working group recently met for preliminary talks. Station reps include Tim Olson, veep of digital media and education at KQED; Kelly McCullough, g.m. at Eight/Arizona PBS; Joe Krushinsky, veep of institutional advancement at MPT; Ken Yanhs, director of WGBH Online; Michal Heiplik, director of membership at Houston PBS; Shane Guiter, KLRU’s director of development in Austin, Texas; Robert Altman, president of WMHT in Troy, N.Y., with David Preston, Twin Cities Public TV membership manager, speaking for the Development Advisory Council.

And fear not: Despite rumors of the DAC’s demise, it’s still up and running. DAC and PBS continue to mold its future role with the network, which is evolving in the wake of four positions eliminated in PBS Development as of June 15. Those staffers had specialized in several aspects of station fundraising.

PBS recently hired Carol Sorber as its director of professional development; she’d held similar positions at several law firms. According to a PBS internal memo, she will “coordinate our professional development offerings to stations and develop a leadership training curriculum.” Sorber reports to Thomas Crockett, veep of station services.

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