Vocalo cuts five jobs, will emphasize building the broadcast

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To advance Vocalo, its radio/web experiment in reaching a younger, more diverse audience, Chicago Public Media (formerly Chicago Public Radio) said Friday that it’s shifting its emphasis to the broadcast side to create “a dynamic broadcast that draws a sizeable audience.” Vocalo is dropping the jobs of five training and outreach employees. Seven Vocalo staffers remain, writes Vocalo blogger Robert Feder. This fiscal year, the licensee will have to operate without $312,000 that the state government contributed in fiscal 2010, the Chicago Tribune reported. WTTW public television earlier said it would cut 12 percent of its staff after losing $1.25 million from Illinois.

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