The PBS NewsHour, which relaunched its revamped show and web presence on Dec. 7, is starting a “major new initiative” on YouTube, the Google Blog reports. Its YouTube channel — complete with a welcome from host Jim Lehrer — is running reports from the TV broadcast on the same night the show airs, along with web-original news videos. PBS has had success with YouTube in the past, particularly during last year’s election. Its “Video Your Vote” drew 2,500 viewers posting videos of their Election Day experience. PBS incorporated the channel into its election coverage.
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