Alvarado exits CPB for American Public Media

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Joaquin Alvarado, senior v.p. of diversity and innovation at CPB since June, has resigned to take a similar position at American Public Media in St. Paul, the corporation announced this afternoon. Alvarado, a leading advocate for broadband expansion, will be senior v.p. of digital innovation at APM, focusing primarily on its Public Insight Journalism project, according to a spokeswoman. APM is the national distribution arm of Minnesota Public Radio. Alvarado will continue to advise the CPB Board’s digital media committee. His interim successor at CPB will be Joseph Tovares, acting v.p.

Early in his short tenure at CPB, Alvarado was involved in retooling the PBS World digital channel into what he called “World 2.0,” a multimedia service for a younger, more diverse audience. During a meeting with pubTV station execs in August, Alvarado described World 2.0 as a “transmedia platform” where “innovation starts to happen.” But PBS withdrew its support for the project this summer and turned World back over to the two stations that originally developed it, WNET in New York and WGBH in Boston.

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