Latest income source for filmmakers: “Documercials”

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Creating short website “documercials” for commercial businesses is a growing way for documentary filmmakers to supplement their income, according to The Independent. The story cites numbers from Kelsey Group, an advertising research firm, that in 2007, small businesses spent $10.9 million on Internet video ads and that’s projected to hit $1.5 billion in 2012. “The trend also focuses on portraying a company’s corporate message in a more sincere format,” it notes. So more companies are turning to docmakers for their unique approach to subjects.

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