Learn about StorySharing via webinar

Don’t forget to register for the National Parks: America’s Best Idea StorySharing webinar tomorrow. Join the National Center for Media Engagement (formerly NCO) and WETA online at 2 p.m. Thursday for a tutorial on how to use the StoryShare tool on your station’s site. Here’s what Rocky Mountain PBS is doing with it.

“Sesame” theme listed in music used on detainees

The theme from Sesame Street is one of the tunes used to psychologically pressure detainees in U.S. custody. The revelation emerged in a Reuters story on the work of the Zero dB (for zero decibels) project that’s part of the British legal charity Reprieve. It represents dozens of prisoners at Guantanamo Bay, Cuba. The project is working toward a ban on the use of loud music on detainees, which it characterizes as torture.

W.Va. city manager wants Comcast to restore PBS channel location

The city manager of Morgantown, W.Va., is proposing a resolution asking Comcast to restore West Virginia PBS to its original channel location. The station recently shifted from an analog to a digital tier as part of a 2005 agreement between APTS and the cable industry. Similiar moves also prompted complaints in states including Illinois, Maryland, Virginia and Delaware. Current is following the story.

Archive outlook: standardizing file wrappers is one of many aspects

Broadcast hardware technologists are considering standard specs for a “wrapper” for digital video files to give producers an archive-friendly video production workflow, says Nan Rubin of WNET in her paper “Preserving Digital Public Television: Is There Life After Broadcasting?,” published in International Preservation News this month. As an example of a streamlined workflow, she cites the procedures developed for WNET’s new five-days-a-week Worldfocus. Rubin coordinated a pubTV preservation planning project for the Library of Congress.

Twittered tamales, anyone?

Rick Bayless, chef and host of Mexico — One Plate at a Time on PBS, tweets recipes on Twitter. Yes, 140 characters at a time. So when The Chicago Tribune interviewed Bayless, it seemed fitting to stick with that format. An example of a Bayless recipe tweet: “wrap papaya n serrano ham. Grill fish; baste: puree cnd chipotle+honey.

Interactive games within videos boosting numbers on PBS Kids Go! site

The interactive game elements embedded within video content on the PBS Kids Go! site are increasing visitors to the site. The platform company supplying the technology, Panache, today announced the partnership, which PBS inked in March. Literally within 24 hours after the gaming elements launched, there was a “jaw-dropping” increase in hits, Kevin Dando, director of education and online communications at PBS, told Current. The first series with the video game interactivity include Arthur, Fetch!

Nieman Fellows include pubcasters

Two pubcasters been named Nieman Fellows for 2010, and will be traveling to Harvard University for a year of study, seminars and special events. WBUR’s Massachusetts statehouse reporter Martha Bebinger will focus on the politics of reducing health-care spending. Lisa Mullins, an anchor and senior producer on Public Radio International’s The World, will assess diplomacy in U.S. foreign policy during the first 16 months of the Obama administration. Administered since 1938 by the Nieman Foundation, this is the oldest and most prestigious midcareer fellowship program for journalists.

FCC to examine Arbitron ratings method

The Federal Communications Commission has launched an inquiry into Arbitron’s Portable People Meter, the ratings methodology scheduled to roll-out in the top 50 markets by next summer. The commission is responding to concerns of “broadcasters, media organizations and others” about how the PPM methodology affects ratings of stations targeting minority audiences, according to the notice of public inquiry released yesterday. “I want to emphasize that this proceeding is not about preserving the status quo or inhibiting technological progress,” said Michael Copps, FCC acting chairman, in a statement posted here. “To the contrary, Arbitron should be commended for trying to improve its ratings methodology and for committing significant resources to that effort.”

Mississippi Public Broadcasting director to retire

Marie Antoon has announced plans to retire as executive director of Mississippi Public Broadcasting. “Everything is going so well, it’s a great time to make a change,” she told the Jackson Clarion-Ledger. “I believe I’ll take a little mental break and see what happens next.” Under her leadership since 2002, MPB has taken on co-production of the award-winning children’s series Between the Lions, beefed up production of local television and radio programs, and expanded its radio news operation. The MPB Board aims to hire a successor before Antoon’s departure in August.

Director discusses filming in Africa

In the latest Independent, the online mag covering the indie film community, David E. Simpson discusses the challenges of filming overseas. The producer, director and editor’s latest project, the doc Milking the Rhino, was filmed on location in Africa. The film, currently airing on Independent Lens, recently screened at the Boston International Film Festival, and has been winning praise at festivals from Honolulu to Jerusalem.

Want to star in “Sesame Street”? Okay!

Kids (well, adults too) will soon be able to interact with Sesame Street characters in video segments thanks to a partnership announced today between Sesame Workshop and Yoostar. According to a press release, the Workshop is the first major children’s content franchise licensed by Yoostar, which allows users to appear in movie and TV scenes with the original actors and share those clips online. The $169.95 system was introduced at the 2009 Consumer Electronics Show.

Women novelist scant on NPR exec’s book list, blogger says

NPR’s Dick Meyer, editorial director for digital media, recently wrote a column listing what he sees as the top 100 English-language novels. Now a Los Angeles Times blogger points out that only three were written by women. It’s “truly astonishing,” writes Carolyn Kellogg, that Meyer’s list overlooked works by luminaries including Flannery O’Connor, Margaret Mitchell, Isak Dinesen, Gertrude Stein, Joyce Carol Oates and Eudora Welty.

WHUT dropping Sunday Mass

The “three nons” (nonpolitical, nonsectarian, noncommercial) have been creating discussion in the system lately–especially the “nonsectarian” point–since the PBS board sent the Station Services Committee’s membership recommendations back out for comment in April. Now The Washington Post is reporting that D.C. pubcaster WHUT has told the Archdiocese of Washington that it is dropping “Mass for Shut-Ins,” which has run Sundays since 1996. The Mass has continuously run on some D.C. station for 60 years. “It’s kind of a shock to us,” said Susan Gibbs, archdiocese spokeswoman. “They’ve been great partners of ours for a long time.

Basketball whiz Lydia to join ‘Arthur’

After a nationwide contest to invent a new character, a little girl who uses a wheelchair and plays a mean game of basketball will be joining the PBS Kids’ show Arthur. A sketch (right) by Minnesota six-grader Connor Gordon was selected from some 8,500 entries. The producers were so impressed with Lydia they decided to write the character into the show instead of having her just visit. “The drawing is fabulous,” Arthur senior producer Jacqui Deegan told The Pioneer Press. “And she just has that spirit of creativity and positive energy.

A new tune, because we’re not really in the money

Pubradio’s Marketplace has altered its music for “The Numbers” segment of the business program, during which listeners learn if the stock market is up or down. If it’s down, it’s “Stormy Weather.” If it’s up, it used to be “We’re in the Money.” But even when the market is up, who’s really in the money these days? So a composer was commissioned for a new version, which, according to the show, “better reflects the ‘cheeriness’ investors may be feeling when the markets tick up only a few points at a time when the Dow is hovering around 7,000 points.”

“Healthy Minds” from WLIW going national

In September pubTV stations will have access to Healthy Minds, an award-winning show on mental health from WLIW in New York. The American Psychiatric Foundation has announced it will contribute $50,000 to fund national distribution of the 13-episode 2008-09 season, and three episodes from the show’s first season. “My hope for the show is to encourage people who may have a psychiatric condition to seek help and not to suffer in silence,” host and psychiatrist Jeffrey Borenstein told Psychiatric News. “I end each show by saying, ‘With help, there is hope.'” The show has won several Tellys and a Folio Award.

WBEZ asks listeners to “Give 20”

Chicago’s WBEZ is asking its listeners to make donations of $20 in an innovative fundraising campaign running on WBEZ20.org. The website combines goofy videos, half-serious quizzes, and donor testimonials–along with a great big orange button soliciting contributions. Videos starring Carl Kasell, Peter Sagal, and Kai Ryssdal predict dire outcomes if individuals who don’t pony up, with titles such as, “Without your $20 . . .

Fundraising online up, size of donations down

Online fundraising among 32 nonprofits is up 26 percent over 2008. That’s the good news. The not-so-good news is the average donation decreased by 21 percent. So says the 2009 eNonprofit Benchmarks Study, co-authored by M+R Strategic Services, a nonprofit advocacy group, and the Nonprofit Technology Network. Other findings: Email response rates held steady this year, compared with previous declines.

Weiss reassigns senior news managers

NPR News chief Ellen Weiss has reassigned members of her senior management team to adjust for recent job losses in the newsroom, according to a memo leaked to Mediabistro. “The painful cuts and sacrifices by everyone at NPR have sharpened our focus on how best to secure NPR’s and public radio’s future in terms of journalism, audience and revenue,” Weiss says in the memo. “And News plays a central role: our ability to create and present the highest quality journalism and storytelling on all platforms is what defines NPR’s distinctive value. To support these priorities I am restructuring the senior leadership of News.”Moving up in the realignment are Dick Meyer, who joined NPR last year as editorial director of digital operations. He becomes executive editor overseeing newsgathering and journalism across all platforms. Also: Ellen McDonnell, director of morning programming, is now executive director of news programming, supervising the top producers of Morning Edition, All Things Considered, Tell Me More, Talk of the Nation and the weekend newsmagazines.

CPB requesting quotes for report

CPB is requesting quotes for a person or group to compose a final report summarizing the activities and outcomes of its Ready To Lead in Literacy initiative. Anyone intending to submit proposals must notify CPB by May 22, deadline for proposals is June 5.