Best of Public Radio 2008, a year-end fundraising special that aired on 70-plus stations on Saturday, generated contributions totaling more than $130,000 through a special website, GivetoPublicRadio.org. John Sutton, one of the marketing consultants behind the campaign, reports that some listeners chose to make donations directly to their local stations.
UPDATE: In an email, Sutton estimates that the campaign’s fundraising total could hit $200,000. Donations to the campaign website have topped $166,000 as of 1 p.m. today. Listener contributions via station websites may bring in another $35,000.