Public Media Policybase
Field guide to CPB’s conflicting mandates
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When Congress adopted the Public Broadcasting Act 40 years go, it put its contribution to public TV and radio into the hands of the nonprofit Corporation for Public Broadcasting with a structural characteristic and two mandates that have caused conflict and inertia ever since. The law has the President nominate the CPB Board and the Senate confirm the CPB Board. Rather than keeping political appointees off the board, it splits them almost equally. The majority are chosen by the White House from its own party and the minority of board members named, in practice, by Senate leaders of the other party. The appointment has become a mid-level plum for political appointees.