Quick Takes

NPR develops another morning show — for relative youngsters

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NPR announced today that it’s developing a new show — target audience, ages 25-44 — that will compete with its own Morning Edition. The program, based at NPR’s New York bureau, will air on stations (some through digital multicasts), station websites and Sirius Satellite Radio. Matt Martinez, a Weekend Edition producer, will head development, NPR spokeswoman Andi Sporkin told Current. Producers will pilot the show and seek feedback starting in September. (They will use a new piloting process called Rough Cuts, which NPR is now using to develop its second African-American news program, hosted by Michel Martin.)

Quick Takes

‘Einstein’s Wife’: unsung or puffed up heroine?

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After an exhaustive critique of complaints about historical inaccuracies in the 2003 PBS documentary Einstein’s Wife, PBS Ombudsman Michael Getler recommended that PBS “pull the plug” on the show’s companion website and suspend DVD sales of the documentary, pending a scholarly review of the content. Rather than remove the website, PBS posted an editor’s note [scroll down] informing visitors that web producers and outside scholars are reviewing the online content. DVDs are still for sale on Shop PBS.

Quick Takes

Seiken succeeds Johanson at PBS

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PBS hired the founding executive editor of Washingtonpost.com, Jason Seiken as senior v.p., interactive, the network announced today. He has been an AOL content executive at headquarters and in London. Cindy Johanson, who had led PBS’s online efforts for more than a decade, left the network after a reorganization in June.