Nielsen Media Research will begin offering video-on-demand ratings in December, the New York Times reports (via mediabistro). Rentrak, a company based in Portland, Ore., already tracks VOD viewing but it only releases data that cable companies approve. If VOD viewing habits hold steady through December, more than two billion on-demand programs will be watched this year, based on Rentrak data.
Current - For people in public media
Current (https://current.org/2006/11/nielsen-to-debut-vod-ratings-next-month/)