Ad agencies seeking soundtracks to hypnotize consumers have found a hipness pass in Santa Monica’s KCRW-FM, reports Business 2.0.

Inspired by public radio stations on Cape Cod, KPLU in Tacoma, Wash., has started its own “KPLU Soundscapes.”

“Reality TV has pushed the envelope so far that An American Family seems almost quaint,” said Alan Raymond, co-director of the 1973 PBS reality series, in the New York Times.