APTS
Thumbs up for APTS digital-only strategy
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With a show of hands, all but a few public TV station chiefs attending an APTS Capitol Hill Day meeting Feb. 24 [2004] said the lobbying group should keep developing its “digital-only broadcasting,” or DOB, strategy. [APTS went public with the plan in a press release March 18.]
Instead of continuing to use analog TV channels for the next decade or more, the strategy goes, public TV would make a concerted effort to speed viewers’ move to digital over-the-air broadcasting, cable or satellite reception. The government, pleased to earn billions from early auctions of the channels, would give public TV special assistance in exchange. Public TV would not only save transmitter power bills but could also win mandated cable carriage and an endowed trust fund from Congress, APTS President John Lawson told station execs.