Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track for pubTV professionals, produced by PBS. The conference runs July 12-14 in Seattle. The track will focus on pledge practices, fundraising and community engagement around children’s programming, and television-specific research. DEI and PBS announced the collaboration in a statement Dec. 6.
Having witnessed the damaging one-round knockout of NPR fundraiser Ron Schiller in March, public radio’s development pros are working to adapt the lessons they’ve learned about ethics and prudence into a set of best-practices guidelines for use throughout the field. But they’re already tiptoeing around a clear discrepancy between the major ethical code of professional fundraisers and a common practice in public broadcasting — paid commissions on underwriting sales. DEI, the national agency for pubradio fundraising that convenes its annual Public Media Development and Marketing Conference in Pittsburgh later this week, has assembled a group to draft ethical standards for fundraising in nonprofit public media. DEI is leading the re-evaluation as part of its CPB-backed Leadership for Philanthropy project, which aims to help stations improve their major-gift fundraising. The main starting point for DEI’s advisory council is the Code of Ethical Principles and Standards of the Association of Fundraising Professionals, which prohibits commission-based compensation for nonprofit fundraisers.
After stations’ list practices exploded as a political issue, an organization of public radio fundraisers, the Development Exchange, issued this advice written by the associate director of its Center for Membership Support. Comments
The value of members acquired by mail cannot be disputed. Members acquired by mail have better first-year and multi-year renewal rates than those members acquired by on-air or telemarketing. DEI continues to strongly recommend that stations develop and maintain aggressive direct mail donor acquisition campaigns as part of a balanced fundraising strategy. Despite the recent controversy surrounding list trades, do not stop trading your list.