In the summer of 2016, WCNY began to refresh its member benefit offerings and concluded the station’s existing “2-for-1” member discount card (one of the benefits that members valued most and a primary incentive for members to move up to the $100 level) needed to be replaced as the vendor’s program had numerous limits. The decision was made that the station would create its own card. WCNY’s Connect Card was then developed and successfully launched in 2017.
Connect Card
By 
Mike Janssen, Digital Editor |
