Over the next year, the Station Resource Group and the Affinity Group Coalition will be soliciting input from both inside and outside the pubcasting system for its project, “Editorial Integrity for Public Broadcasters in the 21st Century.” Tom Thomas, co-CEO of the SRG, and Ted Krichels, g.m. of Penn State Public Broadcasting, are organizing the effort. The two told the CPB Board at its meeting earlier this week that the project, expected to take about a year, is just getting under way. Both TV and radio pubcasters will be involved, as well as experts and others both inside and outside the system.

CPB and the National Center for Media Engagement are sponsoring two webinars in February to advise stations applying for broadband stimulus funding. Joanne Hovis, president of Columbia Telecommunications Corp. and an authority on community broadband topics, will offer background information on the availability of funds, explain the application requirements and answer questions from participants to help them develop and refine their applications. Sign up here for the 2 p.m. Eastern meeting on Feb. 4, and here for Feb. 11.

Congress should not only increase money to pubcasting but also use its funding mechanism as a possible model to funnel financial support to news operations, according to a new report from the USC’s Annenberg School for Communication and Journalism. Geoffrey Cowan, one of the co-authors, is director of the school’s Center on Communication Leadership and Policy, as well as a past CPB board member; David Westphal is a longtime print and wire service editor, heading up McClatchy’s Washington bureau for more than a decade. They point out the value of pubcasting: “News coverage on public radio and TV has the highest trust ratings of any American media.

CPB has become “a needless drain on the public coffers that has outlived its usefulness,” writes the Washington Times in an editorial today. Its reasoning: Pubcasting was born of the need to provide alternative programming to only three networks available in 1967; now there are a multitude of channels both on TV and the Internet. The newspaper cites demographics of viewers (mainly white, educated and older) that “reinforce the argument that public broadcasting is an upper-class subsidy. It’s highly doubtful that the urban American underclass is rushing home to catch Masterpiece Theater and the best of British comedy.” It suggests turning Sesame Workshop, “one of the most lucrative franchises to emerge from the public broadcasting system,” into a for-profit publicly traded corporation to support pubcasting.

Lillie Edens Herndon, who served on the boards of CPB and PBS, died Dec. 3, 2010, at her home in Columbia, S.C. She was 93. Herndon’s CPB appointment was one of seven by President Richard Nixon. Five of those were in August 1974, just two days before Nixon turned over power to Vice President Gerald Ford. Herndon also served on the CPB Board under presidents Ford and Carter. As chair of the CPB Board, in April 1981 she testified before Congress on the Public Telecommunications Act, which addressed a range of public broadcasting issues. Part of her statement advised on the shape of the CPB Board: “I would, however, ask you to give serious consideration to having a board of at least nine members, in order to be able to get the diversity which I believe is needed on that board.

Robben Wright Fleming, 93, a former president of the Corporation for Public Broadcasting and of the University of Michigan, died Jan. 11, 2010, in Ann Arbor, Mich. Fleming’s CPB Board chair during his stint in Washington, Lillie Herndon, died just over a month earlier. During his CPB tenure from 1979 to ’81, he secured Walter Annenberg’s original pledge of $150 million to support a wave of college-level video telecourses commissioned by the Annenberg/CPB Project and distributed through public TV. [Longtime CPB executive David Stewart wrote that Fleming was one of CPB’s best presidents — “the first and last to bring a natural dignity, as well as an intellectual grasp of what the position required.”]

Peter Morrill, g.m. of IdahoPTV, appeared before the joint state finance-appropriation committee today in an attempt to persuade members against phasing out all funding over the next four years. One question, from Sen. Jeff Siddoway, a Republican from Terreton: Why doesn’t IPTV just sell commercials instead of taking state money? Because federal law prohibits that, Morrill explained.

Pubmedia blogger and former pubcaster John Proffitt disagrees — strongly — with the the support of CPB, PBS, APTS and NETA for mobile DTV. “All momentum is in the opposite direction,” he writes, referencing Current’s story. “You seriously think that just by creating yet another distribution channel — one that competes with existing popular channels — millenials will suddenly get interested in news and public affairs programs? . . . “Oooh! Washington Week on my mobile phone? Check it out Kayleigh!”

Dual licensee KCSM in San Mateo, Calif., has raised only $30,000 of its $1 million goal to stave off being sold, according to the San Jose Mercury News. Tonight, the San Mateo County Community College District board is considering whether a plan to lease digital streams will generate enough revenue to sustain the station. The strategy could generate $750,000 to $1.3 million a year. The 1.5 million watt station broadcasts to San Mateo, San Francisco, Santa Clara, Alameda and Contra Costa counties, and is carried on 60 cable systems. Last year it dropped PBS membership to save money.

PubTV funding is down $200 million and radio is down $38 million, the CPB Board heard at today’s meeting at headquarters in Washington. Mark Erstling, senior veep for system development, and Bruce Theriault, senior veep, radio, presented the figures providing comparisons between actual FY08 totals and FY09 estimates. Also discussed: Waning state support (see this week’s Current for details). Board member Bruce Ramer expressed concern about community service grants being tied to the amount of state funding a station receives. “Maybe state funds should not be included in the formula in the same way that federal funds aren’t,” Ramer suggested. Theriault predicted that for FY11, “we expect many more cuts, some severe.”

KCRW’s Ruth Seymour offers some advice to her yet-to-be-named successor in next month’s edition of Los Angeles Magazine: stay focused on creating great programming for radio listeners. “[T]he reason people listen is that they’re intrigued or fascinated or interested in the content,” she says in an extended Q & A to be published on the eve of her retirement. “That’s the most important thing to remember, and it is the thing that increasingly concerns me—that independent producers, the people who are the creative types, are marginalized today in favor of the technology people. It’s a real failure not to understand that the business you’re in is programming.”