Nice Above Fold - Page 854

  • Sweetened deals for PBS sponsors

    The Los Angeles Times asks: just how far will PBS go to please a corporate sponsor?
  • NPR : We've Run Our Course, But Stay Tuned...

    NPR is ending its “Mixed Signals” blog but expects to create some new ones. “The scattershot nature of Mixed Signals didn’t really work,” writes JJ Sutherland, who asks the blog’s readers to share their ideas for NPR’s future blogs and online interactions with listeners.
  • John Sutton: NPR may be overstating cume

    Consultant John Sutton looks at how different methods of calculating cume audience for public radio produce varying results. “There is strong evidence that the National Public Radio network Cume is overstated by as much as 15 percent,” he says.
  • Study finds link between autism, tots' TV

    Slate reports on a Cornell University study that found a statistically significant link between autism rates and television viewing by children under the age of three.
  • WFMU's Beware of the Blog: Open Post: College Radio Stories

    Commenters on WFMU’s blog share stories about working in college radio.
  • Discovery thriving with smarter fare

    Discovery has boosted its ratings by returning to its educational roots, says Advertising Age (via SmartBrief, from the Cable & Telecommunications Association for Marketing).
  • Nielsen-funded study to examine new media use

    Ball State University’s Center for Media Design will conduct a pilot study “examining how individuals consume traditional and emerging video platforms inside and outside the home,” reports Adweek. The study, commissioned by the Nielsen-funded Council for Research Excellence, is part of the ratings giant’s efforts to get a better handle on measuring emerging platforms such as video-on-demand and broadband video.
  • UMass Lowell to pull support for Open Source

    The University of Massachusetts-Lowell will end support for public radio’s Open Source as of December, reports the Lowell Sun. “It’s basically an expensive program that, given our financial situation, doesn’t make sense for the university,” said David MacKenzie, the university’s interim chancellor. “I just felt we had other things that were higher on the priority list.” The show’s producers “haven’t the least hesitation” in promising to keep it going, writes host and co-creator Christopher Lydon on Open Source‘s blog. “We need your help and encouragement as we have from the start, or maybe just a little more so,” he tells listeners.
  • Disney gains audience, buzz factor

    In the kid’s media biz, “the buzz today is around Disney,” according to the New York Times.
  • Andy Carvin reviews Google for Educators

    PBS TeacherSource blogger Andy Carvin is underwhelmed by Google for Educators, a new website for K-12 teachers.
  • CPB hires ad exec to lead public awareness campaign

    CPB hired ad and PR veteran Del Galloway to lead its Public Awareness initiative.
  • Moyers: "Tomlinson had a chilling effect"

    Bill Moyers on PBS, from a Boston Globe Q-and-A: “It’s a place where if you fight you can survive, but it’s not easy. The fact of the matter is that Kenneth Tomlinson had a chilling effect down the line.”