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- Longtime backers of Rhode Island’s WRNI-FM are considering ways to keep the station public, reports the Providence Journal. The Journal also reports that WRNI’s deficits topped $9 million in its first five years. And the Boston Phoenix calls on WBUR to be more open about its finances. The Phoenix‘s Dan Kennedy asks a few more questions on his blog.
New formats in commercial radio could attract public radio fans
Classical music, liberal-friendly talk programming and rock tunes couched in mellow ambiance might sound like familiar public radio fare. But they’re also three formats where some commercial competitors seek to stake a claim. Corporations big and small are prospecting all three areas for profitability, prompting varied reactions from pubcasters. Some warn against getting too comfortable with the newcomers, while others greet them as business partners. Coming in the new wave of would-be competitors: Neo-Radio, a style of presenting contemporary music that, much like public radio, avoids hype and puts the listener’s desires first; progressive talk, the left-wing’s alternative to Rush Limbaugh that recently got a boost when some Clear Channel stations began carrying Air America programming; and a classical music network for commercial stations, under development by ABC Radio Networks and WQXR, the commercial classical station in New York.Public radio as we know it has plenty of room for growth
Contrary to a myth popular in public radio, our audience is not going to die off anytime soon. The audience today is significant in size and influence and continues to grow even though Americans in general are listening to less radio than in the past. The primary audience indicators — loyalty, share and weekly cume audience — suggest there is room for even more growth. Fall 2003 AudiGraphics data show that 40 percent of all stations with an average quarter-hour audience of 2,000 or more have an average listener loyalty of less than 33.3 percent. That means that typical public radio listeners spend less than one-third of their radio listening time with their favorite public radio station.
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