On the occasion of its 35th anniversary, KOCE-TV in Orange County, Calif., is considering how it can add to its local coverage, reports the Orange County Register. “We’re not part of an institution like the community college district, we’re not being sued, and we can finally take off and be what the county needs us to be,” says Mel Rogers, g.m.

Fast Company focuses on the startup of public radio’s The Takeaway, which hinged on a collaborative effort with the design school at Stanford University. An observation: “Program directors are people who think of themselves as visionaries and like to be ahead of the curve, but they’re actually extraordinarily risk averse,” says WNYC’s Dean Cappello. (Via the PRPD blog.)

Want to see what molten lava looks like underwater, as it advances toward you on the ocean floor? WNET gives top priority to video on its new website, including an enhanced web experience for Nature fans. Preview the lava scene, shot for a future show on Hawaii’s Kilauea volcano. Paul Atkins swam into 100-degree water to film it in HD, writes Fred Kaufman, e.p. WNET is keeping the new sites easy to update for program staffers by organizing them in a multi-user version of WordPress, an open-source content management system widely used by bloggers, instead of a more complex CMS, says Thirteen.org

French President Nicolas Sarkozy has proposed a new tax to offset revenue losses when advertising is eliminated from state-funded public radio and television, beginning Jan. 1, 2009. In addition to a 3 percent tax on private TV’s ad revenues, the state will tax internet providers and telephone companies 0.9 percent to make up for the estimated $1.3 billion loss in revenue. Sarkozy announced in January that he wanted to eliminate ads to ensure quality programming, but critics say he’s simply handing ad dollars to private channels. France’s biggest private station, TF1, is owned by a close friend of Sarkozy. In February, pubTV and radio staff staged a strike against the plan.

Longtime PBS pledge guru Deepak Chopra is not pissed that Mike Myers’ movie The Love Guru caricatures his subcontinent murmur, Chopra said Monday on PRI’s Tavis Smiley Show. He’s not cheesed off that Myers mimics his creation of self-help catch phrases such as “EGO, Edging God Out” (a real Chopraism) or “Ecumenical Intuitive Enlightenment Institute” or EIEIO (really Myers). On the contrary, Chopra says he’s an advocate of laughter in his new book Why Is God Laughing? (foreword by Myers), and he’s a longtime friend of Myers and an admirer of the movie’s script, which he called “hilariously silly.” The movie’s silly, at least, according to critics: “Relentlessly juvenile,” says Variety.

Jim Lehrer will be back in the anchor seat tomorrow night after a nearly two-month absence following heart valve surgery. Lehrer will be anchoring the NewsHour part-time–two or three days a week–and moving toward a full time schedule. In August and September, he will report from the Democratic and Republican national conventions.

Katrina Browne’s P.O.V. documentary Traces of the Trade examines “what it might look like for whites to talk honestly with one another about racial history’s implications for contemporary American lives and life chances,” writes John L. Jackson, Jr., professor of communication and anthropology at the University of Pennsylvania, in his Chronicle of Higher Education blog. The film, which follows Browne and her nine relatives as they travel to Ghana and Cuba to learn about their ancestors’ slave-trading past, “helps to demonstrate why many of the dialogues we have about race and racism in America are not robust enough…” (See the film’s website here.)

Benjamin Roe will succeed Kim Hodgson as general manager of classical music station WDAV-FM in Davidson, N.C. Roe, an award-winning producer and public media web strategist who directed NPR music initiatives from 1987-2007, led development of the blueprint for NPRMusic.org. Meanwhile, Doug Myrland, longtime g.m. of KPBS/TV-FM in San Diego, announced that he’ll be retiring a year earlier than planned, according to the Union-Tribune. He’ll remain at the station as a consultant through next year until his successor is hired.

ITVS and Independent Lens announced that Kylee Darcy, a 19-year-old attending UC Berkeley, is the grand prize winner of their first annual Filmocracy mashup contest. She wins $1000 for her short film King Corn Takes Over the World, which incorporates clips of the Independent Lens film King Corn. Her film will also play in various cities as part of Community Cinema, ITVS’s free monthly screening series. Based on response from site visitors, the mashup “And So It Is” by Ananta was the most popular Filmocracy video and “The Politics of Food,” by Brandon Savoie, was the highest rated.

In 20 cities across the country, stations are organizing Super Why! reading camps, hosting book-centric sporting events and concerts and handing out Super Why! and WordWorld DVDs at YMCAs and grocery stores as part of Raising Readers, the new face of pubTV’s Ready to Learn outreach efforts.

It was purely by chance that a team of veteran NPR journalists was working in Chengdu, the capital of China’s Sichuan province, on May 12 [2008] when the destructive force of a 7.9 magnitude earthquake, its epicenter just 50 miles away, killed some 70,000 people and left millions homeless. “You never want to feel you’re lucky to be somewhere when a huge disaster strikes,” said Andrea Hsu, the All Things Considered producer who managed advance logistics for ATC’s first weeklong broadcast from a foreign country. Hsu was one of four NPR journalists in Chengdu when the earthquake struck, turning the tiny news operation she had set up in a Sheraton hotel into the only Western broadcast news source for coverage of the disaster.

This week the FCC released a list of applications for noncommercial FM stations entangled in mutually exclusive (MX) conflicts (list and Public Notice, both PDFs). Applicants have a month to work out settlements, after which the commission will begin resolving the conflicts by applying its point system. (Related coverage in Current.)

You may not have recognized it back then: April 2008 was Public Radio Recognition Month. The Senate adopted its resolution in March, but the U.S. House of Representatives followed up this week (the final bill omitting mention of any particular month). But Congress passes its budgets late, too, and it’s the thought that counts. Rep. Earl Blumenauer, Democrat of Portland, Ore., and chair of the Public Broadcasting Caucus in the House, introduced the bill in February and made his floor speech Tuesday. PRPD should be pleased that the bills cited three of public radio’s core values. [This item corrected after initial posting, thanks to NPR.]

WMHT in Albany, N.Y., plans to cut ten jobs, six of which are full-time positions, according to the Times Union business news blog. The lay-offs, announced to staff yesterday, are part of a restructuring planned under new CEO Robert Altman. Subject to approval of the WMHT board, Altman proposes to bolster the station’s online content next fiscal year by hiring several new staff for its web division.

Lee Abrams, former XM satellite radio programmer turned chief innovation officer for the Tribune Company, wrote up 15 ideas for growing newspapers, including this gem: “Newspapers strike me as being a little TOO NPR. I like NPR, and their shows like Morning Edition do well. But NPR can also be a bit elitist. Morning News Radio has a lot of similarities to papers: Similar target audience; Old Media; Time restraints. It’s probably a good thing to study the feel of a well honed All News Radio station. Yeah, a different medium, but I sometimes get a slower more intellectual NPR feel from papers than a usually quicker paced and more mainstream News Radio delivery.