Nice Above Fold - Page 992
Meeting the HD demand: PBS matching rollout to buyers’ slow uptake
With its pockets emptier than usual and few viewers demanding high-definition pictures, PBS is moving to HD more cautiously than the commercial networks. Rather than converting its schedule overnight, as the networks seemed to have done, PBS’s HD planners suggest moving to the fine, widescreen picture as fast as viewers buy receivers capable of displaying it. For every 10,000 HD receivers purchased, the network proposes to produce one additional hour of high-def programming. PBS now broadcasts about 48.5 hours of HDTV a year. Nearly half of that—22 hours—comes from the Latino drama American Family and the rest from monthly specials. By fall 2003, PBS expects Americans will own 600,000 HD receivers, and under PBS’s formula, the network would distribute 60 high-def hours next year, says Deron Triff, v.p.
PBS loses biggest underwriter as it considers 30-second credits
ExxonMobil will stop underwriting Masterpiece Theatre after spring 2004, the oil company announced Dec. 13. It has spent more than $250 million on MT and other PBS programs over 32 years. In recent years, the company has spent about $10 million a year, providing full funding for the drama series, says Jeanne Hopkins, v.p. of communications at WGBH, which packages the series. For years before merging with Exxon, Mobil had also supported another series of largely British dramas, Mystery!, but Mobil had dropped funding of the sister series Mystery! several years ago. As WGBH and its benefactor were preparing press releases Dec.- A group of pubcasting stations interested in Internet services will hold an Integrated Media Conference next April for both radio and TV stations. PRISA posted a questionnaire and tentative plans on the Web. The event in Minneapolis will fill a gap left by the suspension of the annual PBS/NPR web Summit.
- Attorneys for Frontline and production executive Michael Sullivan explained the rationale for taping jury deliberations in a Texas death penalty case during a Dec. 2 press conference. An attorney representing District Court Judge Ted Poe, who is defending his order to allow the taping, faced off with the prosecutor on the case on the NewsHour. A Google news search found several recent newspaper editorials opposing cameras in the jury room.
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