Thanks to a pair of Joe Paterno’s trademark black glasses, Penn State Broadcasting is $9,000 richer. The much-loved Penn State University’s football coach donated the glasses for the station’s Connoisseur’s Dinner and Auction. WPSU seems to be working its way around the much-loved coach’s body, already having auctioned autographed khaki pants, white socks, sneakers and neckties from several bowl games.

Next summer’s annual weeklong CPB/PBS Producers Academy, led by top TV production specialists, will accept applications through Tuesday, March 23, 5 p.m. Experienced indie and station-based producer/writer/directors are eligible for scholarships that cover the cost of the workshops, room and board in Boston, June 19-25. Details and app form are online at PBS.org. Questions go to PBS and CPB, not WGBH: Kathryn Lo of PBS and Angie Palmer of CPB.

Preparing for a bond issue this spring to finance construction of its new headquarters, NPR got a vote of confidence from two of the big-three bond rating agencies, the network said in a news release yesterday. Standard & Poor’s gave NPR an AA- rating and Moody’s gave it a comparable Aa3. Both are high-grade ratings, the fourth of 20 or more grades. Last March, NPR bought the site seven blocks east of its present home and is planning a new seven-story, 330,000-square-foot structure incorporating about two-thirds of an old historic-landmarked warehouse. NPR plans to break ground next fall and occupy the building by mid-2013.

The FCC officially launched its inquiry into future news and information needs of communities at its meeting in Washington yesterday, Broadcasting & Cable reports. Steve Waldman (right), special adviser to FCC Chairman Julius Genachowski, has been working for several months to assemble a cross-agency team and begin gathering information. The first formal group workshop will be March 4. Waldman said that discussion would be TV and radio stations, adding that there had been a “newspaper centrism” to past media discussions.

A bill in the Florida Legislature would amend a statute that limits state money for public broadcasting only to stations under the purview of CPB. It adds “nondenominational television stations licensed by the FCC as full-power educational broadcast stations”as eligible for funding via the State Board of Education. “What this bill would do is open it up to a larger group of licensees,” said Sandra Ceseretti, g.m. of WSRE at Pensacola Junior College. “It could be community or perhaps religious licensees that are nondenominational. It would take the current infrastructure and grow it, perhaps to another 200 new licensees.” As the college’s newspaper, the Corsair, reports, that could dilute funding to existing stations, causing problems WSRE.

The FCC has granted an extension to APTS, CPB, NPR and PBS for comments on the report, “The Future of Media and Information Needs of Communities in A Digital Age.” The deadline, originally March 8, is now May 7. The G4 told the FCC the delay was necessary because of the “wide-ranging nature” of the topics involved. Also, the organizations are planning regional town meetings to solicit viewpoints of community leaders and broadcast station execs. FCC order here (PDF).

At a public meeting in Washington today, the FCC previewed part of its upcoming report to Congress on a National Broadband Plan. The focus was the “national purposes” portion of the plan, “designed to support America’s competitive advantages in key sectors of the economy and society,” according to an FCC press release (PDF) with details of the presentation (a more specific report, also in PDF, here). The agency discussed potential solutions for challenges in areas including health care technology, education, energy, jobs, public safety and civic engagement. A final report is due to Congress in mid-March.

Rob Bole, CPB’s veep of digital media strategy, is working to bring together public media folks at the upcoming SXSW event. “I see an opportunity to help get out of parochial grooves, network, make connections and generally be more collaborative,” he told Current in an email. He’s gathering a list of interested pubmedia types that he’ll redistribute. There’ll be a call for “SXSW newbies” with Kevin Dando, director of digital and education communications at PBS. Bole is also planning a Sunday evening social event, a #pubsxsw Twitter hashtag for back-channel communications, and a post-SXSX briefing via WebEx conferencing. Interested? Email Bole at rbole(at)cpb.org,

WNIT Public Television in South Bend, Ind., is letting go eight staffers and restructuring in the wake of a 50 percent drop in state funding, according to the Elkhart Truth newspaper. The station had been studying a restructuring plan but the $200,000 loss moved it more quickly ahead, president and g.m. Mary Pruess told the newspaper. Employees were cut from several departments and levels of seniority. And bookkeeping, accounting, program scheduling and marketing will be outsourced. The state is just one facing a fiscal meltdown that endangers pubcasters (Current, Jan. 25, 2010).

NPR will produce two live music showcases from the South by Southwest Music and Media conference: the previously announced March 17 festival opener to be headlined by Spoon, and a March 18 daytime concert featuring the Sleigh Bells. (Details on both line-ups here.) Both shows will be offered for broadcast by NPR stations, as well as live webcasts for online listeners on NPR Music. Five station partners–Austin’s KUT, New York’s WFUV, Philadelphia’s WXPN, Minnesota Public Radio’s The Current, and Seattle’s KEXP–will collaborate on the SXSW coverage by producing artist interviews and reporting on other performances throughout the festival.

A blogger for the San Diego Reader is reporting on a project last year from local pubcaster KPBS to buy an additional local FM station and switch its existing news frequency to a “lucrative classical music format.” That plan was not executed, says Matt Potter, staff writer and editor at the publication. He obtained the report — labeled Privileged and Confidential — titled, “Funding Our News Future: A Case for Purchasing a New Radio Frequency,” through California’s public records act. That study says that KPBS management was looking to purchase KPRI, a 30,000-watt FM station, for $8 million. Potter quotes the document: “A properly run classical music station can generate significant revenue.

The campaign to establish Long Island’s WLIU as an independent public radio outlet is faltering, according to this report by the Hamptons Independent. With a looming deadline to relocate from WLIU’s longtime home on the Southhampton campus of Stonybrook University, station leaders are also trying to raise money through a new nonprofit, Peconic Public Broadcasting, to acquire WLIU’s license. The Independent reports that actor Alec Baldwin, one of several celebrities who backed the campaign, is not fulfilling his pledge. Meanwhile, critics of G.M. Wally Smith say he hasn’t done enough to reduce operating expenses. “We do have a plan,” Smith said.

Jessica Clark, director of the Center for Social Media’s Future of Public Media project, takes on a big question on the MediaShift blog: How well are stations measuring success in multiplatform public media projects created to inform and engage the public? “Very few stations define success with concrete metrics,” Clark writes. “Most examples are anecdotal. (‘I just have a sense.’) What they consider to be ‘successful’ is very subjective. Those that do have an idea of what success means to them include metrics such as page views, unique users, and calls into station when online offerings fail to work.” She cites “Embracing Digital: A Review of Public Media Efforts Across the United States,” a June 2009 CPB-funded report by Gupta Consulting, which revealed that “few station executives can quote quantitative measures of either goals or achievements related to their digital offerings.”

WFSU at Florida State University has demanded that its video of an Air Force commander discussing offshore drilling be removed from a state House candidate’s website. Democrat David Pleat thought the video explained the reasons he opposes oil drilling near the Gulf Coast, so he put a copy from Youtube.com on his campaign Web site, according to the Northwest Florida Daily News. The video “can be posted for educational purposes,” said Florida Channel Executive Director Beth Switzer. “We can’t, and are not allowed to, grant use in political advertisements or on websites.” Pleat’s site now carries a red X over the spot where the video once played.

In a lengthy feature on WGBH’s ambitions to compete against WBUR for NPR News audiences, Boston Magazine goes behind the scenes to describe rifts between WGBH management and rank and file. By its account, WGBH staff were demoralized by months of budget cuts and downsizing when station leaders opted to spend $14 million on all-classical WCRB. Author Paul Kix portrays the scene during a staff meeting at which WGBH veep Marita Rivero announced the decision: “one woman sobbed and, according to numerous accounts, screamed something at Rivero to the effect of ‘Jesus, you’ve got a lot of nerve! I can’t believe this has happened.'”