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Author: Roddy Nikpour

Roddy Nikpour
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    A composite of three screenshots from Instagram videos. On the left, two people appear in a split-screen video call: a man wearing headphones, speaking in front of a bookshelf, and a woman with glasses seated in front of a red wall. Text on the screen says “her by asking, does that.” In the middle, two men in hard hats and safety vests stand inside an industrial building as one holds a microphone up toward the ceiling. On the right, a woman speaks outdoors at night with flashing police lights in the background; on-screen text reads “West Valley Police are still investigating.”

    Future news audiences want public media that’s punchier, weirder and on platforms where they spend ...

    At a session at August's PMCC Content Conference, panelists discussed how to reach new audiences through authenticity and experimentation.
    By Roddy Nikpour, Walter Cronkite School of Journalism and Mass Communication at Arizona State University (Assistant Teaching Professor)
    October 1, 2025

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