Skip to content
  • About
  • Subscribe
  • Advertise
  • Donate
  • Staff
  • Pay an Invoice
  • Write for Current
  • Editorial Policy
  • Contact
  •
  • logo
  • logo
  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • More
    • About
    • Subscribe
    • Advertise
    • Donate
    • Staff
    • Pay an Invoice
    • Write for Current
    • Editorial Policy
    • Contact

Current - For people in public media

Current (https://current.org/author/mia-lobel/)

  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • Don't Miss
  • Pipeline: New TV Shows
  • Rising Stars 2024
  • Layoffs
  • AI and Pubmedia
  • DEI
  • Public Media Salaries
  • Timeline: Public Broadcasting’s History
  • Crosswords
Subscribe

Mia Lobel

Programs/Content

Why our system for valuing podcasts is broken

By Mia Lobel, Freelance Contributor | April 5, 2024

The CPM model of advertising does not  — and will not ever — work to sustain podcasting.

Know it all.
Get Current's
newsletter.

Current is on break until Jan. 2. Happy holidays!

Featured Jobs

  • About
  • Subscribe
  • Advertise
  • Donate
  • Staff
  • Pay an Invoice
  • Write for Current
  • Editorial Policy
  • Contact

Categories

Archives

Search Current

Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.

<span>Current is a member of</span>

Copyright 2024. Current. All rights reserved.

  • Privacy policy
  • Terms and conditions
  • RSS feeds

Built with the Largo WordPress Theme from the Institute for Nonprofit News.

Back to top ↑