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Home›Author:

Author: Ernesto Aguilar

Ernesto Aguilar
Ernesto Aguilar
  • Tech
    Community organizer and KPFA radio host Cat Power speaks at a rally outside the Rene C. Davidson Courthouse in Oakland, Calif., in September 2025.

    How AI-assisted workflows are unlocking California police records

    An AI-powered database offers a model for extracting and structuring police records for public accessibility and accountability reporting.
    By Ethan Toven-Lindsey, Editor-in-Chief (KQED), Tim Olson, Head of Partnerships (KQED) and Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    January 16, 2026
  • Programs/Content
    KQED TVC producers Jennifer Ng, left, and Emiko Oda interview reporter Erin Baldassari in a recording studio.

    How promos can build audience, and trust, for public media journalism

    When KQED began producing unscripted audio spots for news stories, the audience response revealed a new strategy for building digital engagement.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED) and Otis R. Taylor Jr, Managing Editor of News and Enterprise (KQED)
    October 23, 2025
  • Programs/Content

    Playbook for growth: Treat radio like a vibrant platform and your audience will flourish

    A cross-disciplinary focus on airtime and audience needs propelled KQED Radio’s ratings surge.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    October 7, 2025
  • People

    How KOTO’s Luis Tavares bridges information gaps for Telluride’s Latino community

    "I believe inclusion is one of those things that doesn't happen very often," says the station's Spanish-language news reporter and Latino community ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    December 6, 2024
  • People

    How Albina Cabrera’s bilingual content at KEXP is bringing listeners closer together

    As the Latin Partnerships and Editorial Manager at KEXP, Argentine-born Albina Cabrera has dedicated her career to amplifying diverse voices in the ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    October 8, 2024
  • People

    A Latina leads change in D.C. journalism

    Teresa Frontado on her arc from public media to community-focused nonprofit news.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    August 19, 2024
  • System/Policy

    How DEI councils can help public media manage change and retain staff

    Effective DEI councils can help organizations reduce turnover and achieve other key performance indicators.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED) and Paige Robnett, Senior Consultant (Brevity & Wit)
    August 12, 2024
  • System/Policy

    We can’t let anti-DEI laws kill public media

    These laws not only create an environment ripe for misunderstanding but also gut efforts to equip employees with the skills to engage ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    April 23, 2024
  • Tech

    The playground of possibilities: A guide to generative AI for public media

    Whether you're a seasoned generative AI user, gAI-curious or simply someone who wants to peek into tools that may influence tomorrow’s public ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED), Mikey Centrella, Director of Product (PBS Innovation Team) and Chad Davis, Chief Innovation Officer (Nebraska Public Media)
    January 18, 2024
  • Programs/Content

    How public media can use AI to reach Latino audiences

    Ethical engagement with artificial intelligence may assist public media in the future.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    July 7, 2023
  • Programs/Content

    NPR’s State of the Union coverage aims to reach listeners who navigate the world in ...

    “We are doing this para la gente,” says Erika Aguilar, EP of "Morning Edition." “That feels really good and gives you purpose.” ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    February 3, 2023
  • Programs/Content

    Got a plan to engage Latino audiences? Test your big ideas against this checklist before ...

    The costs of bad Latina/o/e/x outreach can be fatal for your organization’s strategy, writes Ernesto Aguilar.
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    October 12, 2022
  • Programs/Content

    Erika Aguilar sees ‘appetite for change’ as she steps into EP role on ‘Morning Edition’

    "The big challenge is going to be thinking about where Morning Edition goes as a show, in five years and 10 years."
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    October 29, 2021
  • System/Policy

    Coalition organizes day of action for movement to fix public media’s workplace culture

    Public Media for All calls on those who seek to improve diversity, equity and inclusion across the system to take a break ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED)
    October 19, 2020
  • At a time when local information is needed, FCC vote endangers public-access stations

    The commission's decision last week could threaten funding for Public, Educational and Government outlets, many of which provide unique coverage of their ...
    By Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives (KQED) and Mike Wassenaar, President and CEO (Alliance for Community Media)
    August 5, 2019
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