Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Surge of channels, people meter chaos depress PBS ratings
There is no shortage of factors to explain why public TV ratings have kept sliding. For one, the proportion of viewers with ...By Dru SeftonDecember 8, 2008KCET to rep BBC newscast, WLIW creating competitor
The BBC has signed a new distributor for the nightly half-hour BBC World News newscast for public TV stations — KCET in Los Angeles. ...By Dru SeftonMay 12, 2008California merger rejected, but debate keeps going
Conversation continues in the pages of the Monterey Herald about the failed merger between two local public radio stations,.By Dru SeftonMarch 24, 2008It’s OK: Despite son’s disability, laughter is allowed in this film
The title character of The Teachings of Jon is a middle-aged North Carolina man with Down syndrome who has an IQ of 20, can’t ...By Dru SeftonDecember 5, 2005Back to these old houses
“As educational as magnetic,” says Los Angeles Times TV critic Howard Rosenberg. “Intimate, eye-opening and completely fascinating,” raves Salon’s Joyce Millman. “Brilliantly disguised as ...By Dru SeftonApril 21, 2003Strategic advantage: women as station leaders
There are 31 women general managers in public television. When this was reported to a gathering of women at the 2002 PBS ...By Dru SeftonJanuary 13, 2003Meeting the HD demand: PBS matching rollout to buyers’ slow uptake
With its pockets emptier than usual and few viewers demanding high-definition pictures, PBS is moving to HD more cautiously than the commercial ...By Dru SeftonDecember 16, 2002Friction and smoke at Whiteriver
The internecine warfare at KNNB, the public radio station on the White Mountain Apache reservation in east central Arizona, seems insignificant now, ...By Dru SeftonJuly 22, 2002How NPR webifies its programming — and you can, too
Nobody in public radio has encoded and streamed as much audio on the Internet — or had to automate the handling of ...By Dru SeftonOctober 30, 2000