Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Moyers calls for a convention to remake system
Bill Moyers, in a speech to public TV program execs in Memphis Nov. 10 [2011], compared today’s public broadcasting system to the ...By Dru SeftonNovember 21, 2011Saying ‘thank you’ isn’t just polite — it could raise millions more
How much are simple thank-you calls to donors worth to public television stations nationwide over the course of a year? Potentially, about ...By Dru SeftonNovember 7, 2011Market Wars, companion for Roadshow, is coming to PBS
PubTV programmers heard welcome details of a long-awaited spinoff of the hit Antiques Roadshow at the National Educational Telecommunications Association Conference in Kansas City, ...By Dru SeftonNovember 7, 2011WVIA leaders plot revival of donated jazz recording label
Possibilities include a jazz show for NPR and PBS stations, and an HD channel dedicated to the musical library.By Dru SeftonOctober 17, 2011Mission: aid at-risk stations to prevent loss of spectrum
“There are only so many channels for noncommercial television in the United States. If those are lost, they will never come back.”By Dru SeftonOctober 17, 2011With microwave proceeds, Schwartz nonprofits offer to buy and revive pubTV channels
Should preserving noncommercial television licenses be the top priority for public broadcasters, or should financially unstable public TV stations be sold, become ...By Dru SeftonOctober 17, 2011For Erbe, accident was a tumble into the unknown
Bonnie Erbe’s life took an ominous turn over Memorial Day weekend, but she doesn’t remember much of what happened. The longtime host ...By Dru SeftonOctober 3, 2011New channel in Pittsburgh: All-pledge, all the time
WQED has come up with an idea that initially might make some public broadcasters cringe: an entire multichannel fully devoted to fundraising. Yes, ...By Dru SeftonOctober 3, 2011Not In Our Town: ‘Public media at its best’ seeks civility
A movement against hate crimes called Not In Our Town, spawned by a 1995 documentary on PBS, has come to represent many ...By Dru SeftonAugust 29, 2011Moyers returns in January with weekly hour
The latest incarnation of Bill Moyers’ distinctive brand of talk programming will be the hourlong, multiplatform Moyers & Company, distributed by American Public Television. ...By Dru SeftonAugust 29, 2011PBSd venture and MHz project aim to export public television
Television viewers in Great Britain, the Middle East, Russia and India could soon be watching American public TV shows, if two initiatives ...By Dru SeftonAugust 8, 2011PBS hires two new — but well known — programming veeps
Two names familiar to public broadcasters are coming to PBS as new vice presidents of programming. Beth Hoppe, who begins work Aug. ...By Dru SeftonAugust 4, 2011KCET briefly pulls ahead of PBS’s main station in L.A.
Though it now does without PBS programs, KCET briefly recovered its role as the most-watched public TV station in Los Angeles in ...By Dru SeftonJuly 25, 2011Pittsburgh’s all-news startup gets an assist from CPB
CPB is backing development of Essential Public Media, the nonprofit whose purchase of Pittsburgh’s WDUQ is pending before the FCC. At the ...By Dru SeftonJuly 25, 2011Puerto Rico’s WIPR: adiós to PBS
The latest station to leave PBS is a production powerhouse, but one not fully integrated into the nation’s English-dominated public TV system. Puerto ...By Dru SeftonJuly 25, 2011