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Home›Author: Dru Sefton (Page 108)

Author: Dru Sefton

Dru Sefton

Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.

  • System/PolicyWhy public media?

    Moyers calls for a convention to remake system

    Bill Moyers, in a speech to public TV program execs in Memphis Nov. 10 [2011], compared today’s public broadcasting system to the ...
    By Dru Sefton
    November 21, 2011
  • Saying ‘thank you’ isn’t just polite — it could raise millions more

    How much are simple thank-you calls to donors worth to public television stations nationwide over the course of a year? Potentially, about ...
    By Dru Sefton
    November 7, 2011
  • Market Wars, companion for Roadshow, is coming to PBS

    PubTV programmers heard welcome details of a long-awaited spinoff of the hit Antiques Roadshow at the National Educational Telecommunications Association Conference in Kansas City, ...
    By Dru Sefton
    November 7, 2011
  • Programs/Content

    WVIA leaders plot revival of donated jazz recording label

    Possibilities include a jazz show for NPR and PBS stations, and an HD channel dedicated to the musical library.
    By Dru Sefton
    October 17, 2011
  • Mission: aid at-risk stations to prevent loss of spectrum

    “There are only so many channels for noncommercial television in the United States. If those are lost, they will never come back.”
    By Dru Sefton
    October 17, 2011
  • With microwave proceeds, Schwartz nonprofits offer to buy and revive pubTV channels

    Should preserving noncommercial television licenses be the top priority for public broadcasters, or should financially unstable public TV stations be sold, become ...
    By Dru Sefton
    October 17, 2011
  • For Erbe, accident was a tumble into the unknown

    Bonnie Erbe’s life took an ominous turn over Memorial Day weekend, but she doesn’t remember much of what happened. The longtime host ...
    By Dru Sefton
    October 3, 2011
  • New channel in Pittsburgh: All-pledge, all the time

    WQED has come up with an idea that initially might make some public broadcasters cringe: an entire multichannel fully devoted to fundraising. Yes, ...
    By Dru Sefton
    October 3, 2011
  • Not In Our Town: ‘Public media at its best’ seeks civility

    A movement against hate crimes called Not In Our Town, spawned by a 1995 documentary on PBS, has come to represent many ...
    By Dru Sefton
    August 29, 2011
  • Moyers returns in January with weekly hour

    The latest incarnation of Bill Moyers’ distinctive brand of talk programming will be the hourlong, multiplatform Moyers & Company, distributed by American Public Television. ...
    By Dru Sefton
    August 29, 2011
  • PBSd venture and MHz project aim to export public television

    Television viewers in Great Britain, the Middle East, Russia and India could soon be watching American public TV shows, if two initiatives ...
    By Dru Sefton
    August 8, 2011
  • PBS hires two new — but well known — programming veeps

    Two names familiar to public broadcasters are coming to PBS as new vice presidents of programming. Beth Hoppe, who begins work Aug. ...
    By Dru Sefton
    August 4, 2011
  • KCET briefly pulls ahead of PBS’s main station in L.A.

    Though it now does without PBS programs, KCET briefly recovered its role as the most-watched public TV station in Los Angeles in ...
    By Dru Sefton
    July 25, 2011
  • Pittsburgh’s all-news startup gets an assist from CPB

    CPB is backing development of Essential Public Media, the nonprofit whose purchase of Pittsburgh’s WDUQ is pending before the FCC. At the ...
    By Dru Sefton
    July 25, 2011
  • Puerto Rico’s WIPR: adiós to PBS

    The latest station to leave PBS is a production powerhouse, but one not fully integrated into the nation’s English-dominated public TV system. Puerto ...
    By Dru Sefton
    July 25, 2011
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