Luis Estrada to lead KVMR Community Radio

Headshot of KVMR GM Luis Estrada, wearing a gray hat and headphones in a studio

Luis Estrada will serve as GM of KVMR Community Radio in Nevada City, Calif., starting March 2.

KVMR GM Luis Estrada sits at a mixing board in a studio with a microphone in front of him. He is wearing headphones and a gray hat. A computer monitor displays the time and a scene of blue skies over a mountaintop.
Estrada

Estrada is currently member acquisition manager and senior producer at KPBS in San Diego, where he has worked for over 11 years. He also held the role of on-air fundraising manager and senior producer.

In addition, Estrada is managing partner and EP of ES Creative Gang, a bilingual creative production company that he founded more than 20 years ago. His work spans TV, film, digital media and nonprofit communications.

“Luis brings a deep commitment to public media, a collaborative leadership style, and a genuine respect for the role community radio plays in connecting people,” said Frank Williford, president of KVMR’s board of directors, in a news release. “We’re excited to work together to strengthen KVMR and our relationship with the Nevada County community and beyond.”

“KVMR represents the very best of what community radio can be — local, independent, creative, and deeply rooted in service,” Estrada said in the release. “I’m humbled and excited to join the KVMR team and look forward to partnering with the community in service of the mission. My wife Angela, our son Samual, and our dog Maxine look forward to days filled with music, quilting, and gardening, and being part of the incredible Nevada County community.”

Mike Janssen
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