WTTW joins Digital Convergence Alliance centralcast project

Chicago’s WTTW said today (Sept. 7) that it has signed on as a founding member of the Digital Convergence Alliance, the multi-station master control centralcast facility lead by WJCT in Jacksonville, Fla., and has been actively involved in its design. “WTTW has a long history of quality content creation,” said Dan Schmidt, WTTW president, “and combining our master control operation frees up resources to create more.” The station plans to put all savings into content; no jobs will be eliminated. The alliance, the second hub operation in pubcasting after Centralcast LLC in New York, is funded by a $7 million grant from CPB.