Kids Sprout competitors: nap time and snack time

That’s what Sandy Wax, president of PBS Kids Sprout, tells the Philadelphia Inquirer in this interview. The digital cable channel for preschoolers, now carried in 37 million homes, recently moved into Philadelphia’s new Comcast Center. Comcast is one of the principal partners on the channel, along with PBS, Sesame Workshop and London-based HIT Entertainment. The 24-hour channel runs ads but has “very strict policies” about what it accepts, Wax says. No sugary cereals, for example, but “[we] love the Geico gecko,” she says.