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The PTV Weekend proposal, 1997
Here are links to texts and articles about a proposal (also briefly known as P2) for a two-nights-a-week experiment with commercial advertising intended to bring new program funding to public TV. [By 1998, the proposal had not advanced and was in limbo.]Text of May 1997 proposal by Lawrence K. Grossman, former PBS president
Text of May 1977 review of issues by James A. Fellows, for the Hartford Gunn Institute
Debate on the experiment published June 23, 1997, in Current:- Let's try it, by Mike Hardgrove, president of KETC, St. Louis
- Let's not, by Fred Esplin, (then) general manager of KUED, Salt Lake City
- Critics arise as PTV Weekend plan gets some ink, June 23, 1997
- Two-night commercial net discussed for public TV: Grossman discusses plan with stations, Nov. 25, 1996
- Britain's hybrid TV network, Channel Four, supports its mission with advertising, Nov. 25, 1996
- P2 commercial network proposal for public TV is feasible, Grossman finds, May 13, 1996
- Foundation backs Grossman study of commercial network to support public TV, Oct. 9, 1995
Disclosure: Current took no position on the PTV Weekend proposal. The chairman of its publishing committee, Jim Fellows, facilitated discussion of the idea, and the organization that administers the newspaper, New York station WNET, opposed it..
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Revised July 21, 1998
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