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  • Study finds public TV outpacing radio in donor growth

    Public television stations grew their donor base at a higher rate than public radio stations from fiscal years 2019 to 2020, according to a study presented July 16 during the Public Media Development and Marketing Conference.  Results of the donorCentrics Benchmarking Project from ​​Blackbaud‘s Target Analytics showed that the median number of active donors among a cohort of TV stations grew about 5% from FY 2019 to 2020. Donor revenue increased about 6%.  The median number of donors to the study’s public radio stations grew by about 1%.

  • WBJC hires Richard Miles as GM

    Richard Miles has been named GM of WBJC in Baltimore. Miles Baltimore City Community College, the station’s licensee, announced Miles’ appointment Thursday.

  • Program directors point to multiple reasons for Triple A audience growth

    Several public radio Triple A stations gained listenership and member support during the pandemic, a trend that programmers attribute to audiences seeking connection and community as an antidote to feeling isolated at home.  “People relied on what was always there for them in the beginning of the pandemic, which was comfort, solace, community, friendship,” said WXPN PD Bruce Warren. Continuity among the hosts of its primary weekday air shifts has helped to create that sensibility.