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By Julie Drizin, Executive Director
Five projects that pushed boundaries and created partnerships to engage new, diverse audiences will compete as finalists in the 2021 Local that Works contest. Judges selected the projects from a slate of 20 semifinalists announced earlier this month.
By Melanie Coulson, Executive Director for Member Station Services (Greater Public)
At Greater Public, we connect individuals who are working on similar problems at different organizations within the public media system. We believe that when these folks share support and knowledge, we all gain insights about our industry as a whole because the challenges we face are rarely unique.
By Jeff Regen, Alicia Salmoni, Senior Director of Direct Response Fundraising (WETA) and Brandon Hemel, Senior Director of Data Strategy and Management (WETA)
Public TV stations are constantly looking for ways to improve fundraising performance and the donor experience with PBS Passport, the streaming service for their members and donors. Development teams at WETA and other stations have been experimenting with strategies for increasing the value of Passport donors beyond the $60 minimum gift.