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NextGen TV station transmits real-time closed captioning translations
By Austin Fuller, ReporterPublic Media Venture Group’s testbed ATSC 3.0 NextGen TV station in Tennessee is translating closed captioning from English to Spanish in real time using an AI-powered engine. Televisions equipped with an ATSC 3.0 receiver can be adjusted to display the captions through the set’s accessibility menu, a news release said. “Captioning has extended the reach of public broadcasters to hearing-impaired viewers but has — until now — only been available in English,” PMVG President Marc Hand said in the release. “This new service will extend the benefits of closed captions to households where English is not the primary language.” PBS station WCTE is simulcasting its primary signal on PMVG’s NextGen TV transmitter in the Cookeville, Tenn., area with the translated captioning, the release said.
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WBUR, Greater Public receive Knight grant for digital transformation
By Tyler Falk, ReporterThe Knight Foundation awarded a one-time $250,000 grant supporting WBUR’s digital transformation and a partnership with Greater Public to share what it learns during the process. The grant, provided through Knight’s $150 million commitment to the Press Forward initiative supporting local journalism, puts the Boston station over its $9 million goal for the Catapult Initiative, which is implementing multiple strategies to retool WBUR’s fundraising infrastructure and improve its understanding of digital audiences. Board members and individual donors also contributed to WBUR’s fundraising campaign. The station is more than a year into Catapult, which includes transitioning its data to Salesforce.
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PBS deal with Amazon introduces model for free public TV streams
By Julian Wyllie, ReporterWhen executives from PBS and Amazon began negotiating a deal to create public TV-related FAST channels for Prime Video, both sides arrived at the table with different ideas for what was possible. PBS wanted an agreement that mirrored its partnerships with YouTube TV, Hulu and Local Now, which all provide a 24/7 PBS Kids channel in addition to hundreds of local live streams from stations around the country.