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By Jeff Regen, Alicia Salmoni, Senior Director of Direct Response Fundraising (WETA) and Brandon Hemel, Senior Director of Data Strategy and Management (WETA)
Public TV stations are constantly looking for ways to improve fundraising performance and the donor experience with PBS Passport, the streaming service for their members and donors. Development teams at WETA and other stations have been experimenting with strategies for increasing the value of Passport donors beyond the $60 minimum gift.
Comings and goings: Cheryl Bennett named GM for 88Nine Radio Milwaukee, Kathy Reed appointed VP at WXXI …By Julian Wyllie, Reporter
Cheryl Bennett was promoted to GM for 88Nine Radio Milwaukee. Bennett Bennett joined the station in 2015 and previously worked as its human resources manager and an accountant.
By Sherrie Negrea, Freelance Contributor
A partnership between American Public Television and PBS will dramatically expand the catalog of programs available for streaming on PBS Passport and the PBS Video app. As of Sept.