March 1984 -

The FCC loosens sponsorship rules to allow “enhanced underwriting.” The revised regulations follow up on recommendations from the commission’s Temporary Commission on Alternative Financing, authorized by the Public Broadcasting Amendments Act of 1981. Under the new rules, sponsorship announcements can include logos and slogans that identify but do not promote or compare locations, value-neutral descriptions of a product line or service, trade names, and product or service listings. But the regulations uphold prohibitions on interrupting programs for underwriting spots or fundraising activities “on behalf of any entity other than itself.”