Aug. 1, 1966 -

The Ford Foundation proposes to the FCC that profits from a nonprofit communications satellite system for all broadcasters would go to public broadcasting. The proposed “Bundy Bird,” named after Ford Foundation President McGeorge Bundy, was quashed at the FCC by “bureaucratic torpor” induced by opposition from “all the giant communications companies,” James Day writes in The Vanishing Vision: The Inside Story of Public Television. But media coverage of the “Bundy Bird” called attention to educational TV’s funding needs. The proposal also helped make the case for an interconnection system to transmit programs to stations.