The Nielsen Co., the stalwart television-ratings tracker, announced Feb. 20 that it plans to track viewing on additional devices beginning in September. The news was reported by the Hollywood Reporter. Among the media Nielsen will include are Xboxes and over-the-top devices that stream programming from services such as Amazon, according to the Reporter. In January, PBS signed a deal to bring some of its local and national programming to Xbox and over-the-top device Roku.
PBS unveiled deals to distribute public TV programs on two additional on-demand video streaming platforms — Roku and Xbox Live. The contracts, unveiled last week by PBS Digital chief Jason Seiken, lay the groundwork for apps that will feature local station programming and a limited selection of national content. To gain access, Xbox and Roku users will provide email addresses and choose their local station. The graphic interface on both services will be cobranded with PBS and local station logos. “Xbox and Roku are leaders in the fast-growing ‘over-the-top’ television phenomenon, in which viewers access television programs on-demand on their TV sets using an Internet connection,” Seiken wrote in Jan.