Quick Takes
Tips for public TV stations ‘pledging the core’
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One station saw an increase in ongoing gifts through its sustaining member program.
Development
WBUR’s new twist on shorter pledge drives pays off
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The drive raised over $1 million with only 26.2 hours of on-air fundraising.
Programs/Content
Five New York pubcasters team up for CPB-backed regional newsroom
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Five public media stations in New York will create a regional newsroom with a $375,000 grant from CPB, announced today. The two-year backing will support Upstate Insight, which CPB called “an innovative model for covering news across a large geographic area.” Principal partners are WXXI, Rochester; WSKG, Binghamton; WRVO, Oswego; and WMHT, Troy. WBFO in Buffalo is an associate partner. In the announcement, CPB said the stations “will develop news data capability and adopt content sharing and communications systems to support connectivity between organizations.”
Tech
CPB gives $1 million to build and expand emergency communication services
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Five pubcasting stations are receiving a total of $1 million in grants from CPB to expand emergency alert and communications services. CPB announced the grants today to WSKG in Binghamton, N.Y.; Maine Public Broadcasting Network; Vegas PBS in Nevada; WGBH in Boston; and Twin Cities Public Television in St. Paul, Minn. Each will work with community partners and other pubmedia entities to acquire or develop digital wireless technology to assist first responders, emergency-management agencies and the public during disasters. Using pubmedia digital broadcasting technology, officials can send emergency information through text, audio and video.