System/Policy
Artists turn passion for pubmedia into tributes to Richmond’s WCVE
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The outreach began serendipitously this spring, inspired by a coffee-drinking cartoon cat named Hugo.
System/Policy
Virginia stations signal intent to hop on joint master-control bandwagon
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Virginia public broadcasters WCVE and WVPT are the latest stations to come together to form a joint master control. Starting as early as February, programming for WVPT-TV in Harrisonburg, Va., will be transmitted from a joint control at WCVE, a dual licensee about 120 miles to the southeast in Richmond. The arrangement is a win-win: the service provides WCVE with a new source of revenue, and WVPT rings up savings by avoiding an expensive refresh of its outdated equipment. Execs at both stations said they’ll use the extra cash to produce more content. “We are at end of life for most if not all of the equipment in our current master-control facility,” said David Mullins, WVPT president.
Development
Will Pete Rose watch Virginia public TV?
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Virginia public broadcasters and state lottery officials are hoping for a big payoff in audience numbers by televising the state’s lottery prize show. In an unusual arrangement, officials of public television and the state lottery will broadcast Virginia’s Monthly Million, which hits the airwaves Sept. 30 [1989]. Unlike the regular one-minute daily drawings, the half-hour program will be shown once a month and feature eight contestants and “at home” players and offer prizes of between $10,000 and $1 million. For viewers and others who may fear the Old Dominion’s public TV outlets are ignoring public broadcasting’s “mission,” the program is not just a game show.