The funeral dirge has been played many times for the classical music radio format, but after decades of decline on both commercial and public broadcasting, the tune has changed to a major key, and the melody has sweetened.
Conrad, president and co-founder of the 50-year-old Cleveland-based classical music station, received ideastream’s “Great Idea Award” for his service as a leading classical musical broadcaster, producer and distributor of cultural programming. Ideastream praised Conrad and his colleagues for ensuring that WCLV remains a treasured resource by donating the commercial station to the nonprofit ideastream, operator of WVIZ-TV and WCPN-FM. The transfer takes effect Jan. 1, 2013. “This will complete the transition of WCLV into the ideastream family and will give listeners who appreciate classical music on the radio as well as businesses, foundations and other organizations, the opportunity to support this institution,” wrote Conrad on the WCLV website.