System/Policy
Format shake-up proves effective for Atlanta’s WCLK
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A move toward more consistent jazz programming drew a backlash but brought in new listeners.
Current (https://current.org/tag/wclk/)
A move toward more consistent jazz programming drew a backlash but brought in new listeners.
Atlanta’s WCLK-FM, a jazz station licensed to Clark University, aims to double its audience share with a new approach to programming music that went into effect Aug. 26.