Presidential sparring puts pubcasting in political bull’s-eye

GOP presidential candidate Mitt Romney’s pledge to defund PBS, which he reiterated during the Oct. 3 televised presidential debate, set off a flurry of advocacy activity by pubcasters working at both the national and local levels. PBS had already spent several months developing its ValuePBS.org site, trumpeting the importance of public TV, and sped up its launch to the day after the debate. Stations sprung into action to alert their viewers and listeners, sending waves of them to the grassroots-advocacy 170 Million Americans website — which has since garnered 50,000 new fans. “Thousands of people are coming to our aid,” particularly on Twitter and Facebook, said Pat Butler, president of the Association of Public Television Stations advocacy organization.